Why use Customer Mailing Lists In Your Marketing Strategy

An accurate business mailing list of current customers could be a goldmine for your company’s marketing department. Mailing lists for marketing provide leads for sales, focus groups for testing new products, and consumers to provide feedback on satisfaction. These business marketing lists should be updated regularly so they remain current and as effective as possible. Mailing lists …

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Email Ads?

With most of your campaigns, you pretty much know what rates make for a solid campaign and a reasonable acquisition cost. With email advertising, however, the numbers you can expect to pay aren’t always so clear. CPM rates can be all over the place, depending on which list you’re looking at. Sometimes, it seems like …

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